How Self-Obsessed* Is Twitter?

by Ross Scrivener

Ever wondered how self-obsessed people on Twitter are? No? Well I did! So I started looking at peoples Favourited tweets, and how many of those tweets mentioned their own names, I'm using that as a measure of self-obsession-ness. If you were self-obsessed you'd probably favourite all those tweets mentioning your name, right?

Which got me thinking, are celebrities and other famous people more self-obsessed than us normal people? I compared "Normal" accounts (Unverified) with "Celebrity" accounts (Verified) to see what would happen - let's find out...

Checked 178,067 Accounts
Unverified Accounts 24.45% Favs are Mentions
Verified Accounts 50.35% Favs are Mentions
Verified accounts are 2.06x More Self-Obsessed

Well frankly, I'm not that surprised by that, but I wonder what causes it? Verified accounts usually have a lot more followers, could that be the cause? (hint: No, check out the info below)

Distribution

Unverified Accounts    
Verified Accounts  
% Self Favs % of Accounts
0% - 9.99%
39.75%
14.38%
10% - 19.99%
17.66%
7.86%
20% - 29.99%
11.61%
8.85%
30% - 39.99%
8.02%
8.50%
40% - 49.99%
5.53%
7.94%
50% - 59.99%
4.93%
9.93%
60% - 69.99%
3.75%
9.32%
70% - 79.99%
3.00%
9.16%
80% - 89.99%
2.63%
10.17%
90% - 99.99%
2.10%
10.17%
100%
1.03%
3.73%

Is # of followers the cause?

Unverified Accounts    
Verified Accounts  
# Followers Fav's containing Mentions # Accounts
0 - 99
8%
24%
16,190
24
100 - 999
18%
32%
51,241
4,961
1,000 - 9,999
34%
50%
27,682
24,804
10,000 - 99,999
48%
63%
7,635
28,170
100,000 - 999,999
46%
66%
3,385
11,378
1,000,000 - 9,999,999
38%
63%
696
1,831
10,000,000 - 99,999,999
31%
62%
1
69

Verified accounts are consistently more self-obsessed than standard accounts. But there is is a significant rise in all accounts as they increase in followers.

Top 100 Unverified (Avg. 24.45%)

Tweeterer Followers Mentions Vs Avg
24.45%
1 LaRedCaracol 1.1M 200 100.0% 4.09x
2 IAMPHILLYCHASE 428K 200 100.0% 4.09x
3 alphabetsuccess 79K 200 100.0% 4.09x
4 Smsjars 69K 200 100.0% 4.09x
5 TheBiancaDelRio 49K 200 100.0% 4.09x
6 museo_sancarlos 40K 200 100.0% 4.09x
7 Sofarsounds 11K 200 100.0% 4.09x
8 bowden2bowden 7K 200 100.0% 4.09x
9 CBCTempo 5K 200 100.0% 4.09x
10 ViralNova 4K 200 100.0% 4.09x
11 JamieScoins 2K 200 100.0% 4.09x
12 gamemaster56 1K 200 100.0% 4.09x
13 CantosdeSirena4 1K 200 100.0% 4.09x
14 NJMomCooks 453 200 100.0% 4.09x
15 peterb007007 375 200 100.0% 4.09x
16 MTLovenHoney 2.9M 199 100.0% 4.09x
17 DailyHealthTips 1.3M 199 100.0% 4.09x
18 fernandinho_br 419K 199 100.0% 4.09x
19 lushcosmetics 127K 199 100.0% 4.09x
20 Red_Web_Design 112K 199 100.0% 4.09x
21 sewatch 82K 199 100.0% 4.09x
22 AlexGMusic7 71K 199 100.0% 4.09x
23 Mariaparradovoz 57K 199 100.0% 4.09x
24 xoxoamymarie 52K 199 100.0% 4.09x
25 TaigaCompany 41K 199 100.0% 4.09x
26 SusanGilbert 40K 199 100.0% 4.09x
27 monlaferte 22K 199 100.0% 4.09x
28 BBC6Breakfast 20K 199 100.0% 4.09x
29 nicsnutrition 13K 199 100.0% 4.09x
30 thirstproject 7K 199 100.0% 4.09x
31 GbyGUESS 4K 199 100.0% 4.09x
32 NoosaYoghurt 3K 199 100.0% 4.09x
33 thetinyheart 2K 199 100.0% 4.09x
34 AprendiendoSM 2K 199 100.0% 4.09x
35 mynewsana 2K 199 100.0% 4.09x
36 mustsfollowjp 425K 199 99.5% 4.07x
37 weird_hist 66K 199 99.5% 4.07x
38 women2 55K 199 99.5% 4.07x
39 alwayssunnytalk 29K 199 99.5% 4.07x
40 MammothMountain 26K 199 99.5% 4.07x
41 MattyIceAZ 23K 199 99.5% 4.07x
42 KristenHughey 13K 199 99.5% 4.07x
43 WeWork 12K 199 99.5% 4.07x
44 DrTonyWagner 12K 199 99.5% 4.07x
45 tzarulnicolai 11K 199 99.5% 4.07x
46 TravisRodgers 10K 199 99.5% 4.07x
47 TempletonRye 10K 199 99.5% 4.07x
48 AndeLyons 7K 199 99.5% 4.07x
49 NextAvenue 7K 199 99.5% 4.07x
50 SuzanneGoin 7K 199 99.5% 4.07x
51 shoptrinaturk 6K 199 99.5% 4.07x
52 ren_fashion 6K 199 99.5% 4.07x
53 wncw 3K 199 99.5% 4.07x
54 RylandPeters 2K 199 99.5% 4.07x
55 mddeese 365 199 99.5% 4.07x
56 EdwardOReilly1 169 199 99.5% 4.07x
57 menwithin 156 199 99.5% 4.07x
58 LibreriasGandhi 434K 198 100.0% 4.09x
59 radionica 230K 198 100.0% 4.09x
60 eastcoastuk 53K 198 100.0% 4.09x
61 RobertMAnthony1 36K 198 100.0% 4.09x
62 TameraDuthie 26K 198 100.0% 4.09x
63 Animal_Hearted 22K 198 100.0% 4.09x
64 MonstersWanted 20K 198 100.0% 4.09x
65 InSightCrime 9K 198 100.0% 4.09x
66 JJohns41 435 198 100.0% 4.09x
67 ridwankamil 524K 198 99.5% 4.07x
68 ThitiaOfficial 431K 198 99.5% 4.07x
69 BabePicsHQ 393K 198 99.5% 4.07x
70 BarstoolBigCat 83K 198 99.5% 4.07x
71 NealSchaffer 82K 198 99.5% 4.07x
72 TheatreProblems 69K 198 99.5% 4.07x
73 bethelmusic 67K 198 99.5% 4.07x
74 DerekLamNYC 47K 198 99.5% 4.07x
75 myflawless 15K 198 99.5% 4.07x
76 dudu_amorim 15K 198 99.5% 4.07x
77 radiosarajevo 9K 198 99.5% 4.07x
78 ozy 4K 198 99.5% 4.07x
79 cancer_signe 2K 198 99.5% 4.07x
80 canalN_ 524K 197 100.0% 4.09x
81 JokeBlogger 38K 197 100.0% 4.09x
82 DarthVader_No1 18K 197 100.0% 4.09x
83 Reading4Pleasur 2K 197 100.0% 4.09x
84 SeanMaxwell 1.3M 198 99.0% 4.05x
85 NiykeeHeaton 138K 198 99.0% 4.05x
86 perrynoble 114K 198 99.0% 4.05x
87 MaryKatrantzou 56K 198 99.0% 4.05x
88 SpotlightUK 46K 198 99.0% 4.05x
89 walkfree 12K 198 99.0% 4.05x
90 DartmoorZoo 10K 198 99.0% 4.05x
91 stonetemple 10K 198 99.0% 4.05x
92 HannahBronfman 7K 198 99.0% 4.05x
93 sashakeable 7K 198 99.0% 4.05x
94 DebtRoundUp 6K 198 99.0% 4.05x
95 KatKACanada 6K 198 99.0% 4.05x
96 E_mhotep 5K 198 99.0% 4.05x
97 indigo_15 3K 198 99.0% 4.05x
98 TheLondonSouls 2K 198 99.0% 4.05x
99 CareerAttract 2K 198 99.0% 4.05x
100 Kristian7Ross 678 198 99.0% 4.05x

based on all the accounts we scanned - not everyone!

Top 100 Most Followed (Avg. 50.35%)

Tweeterer Followers Mentions Vs Avg
50.35%
1 tyrabanks * 11.3M 190 95% 1.90x
2 EmWatson * 13M 179 97% 1.92x
3 coldplay * 12.3M 182 93% 1.85x
4 paurubio * 8.5M 182 93% 1.84x
5 MTV * 10.8M 170 86% 1.71x
6 ricky_martin * 10.1M 167 85% 1.68x
7 TweetRAMALAN 8.4M 140 99% 1.96x
8 britneyspears * 37.1M 161 83% 1.64x
9 JLo * 27.5M 161 81% 1.61x
10 vineapp * 9.8M 160 81% 1.60x
11 ParisHilton * 12.7M 157 79% 1.57x
12 paulocoelho * 9.2M 156 78% 1.56x
13 TheEllenShow * 28.9M 142 86% 1.71x
14 agnezmo * 10.6M 155 78% 1.55x
15 ZacEfron * 8.4M 153 77% 1.53x
16 ArianaGrande * 15M 153 77% 1.52x
17 YouTube * 41.8M 130 66% 1.32x
18 Usher * 9.4M 125 64% 1.27x
19 neymarjr * 10.5M 77 99% 1.96x
20 chrisbrown * 13.5M 120 63% 1.24x
21 ActuallyNPH * 8.6M 77 96% 1.91x
22 ivetesangalo * 9.8M 105 66% 1.31x
23 CNN * 12.7M 117 59% 1.16x
24 MariahCarey * 15M 57 92% 1.83x
25 NICKIMINAJ * 17.7M 95 48% 0.94x
26 aplusk * 16M 66 63% 1.25x
27 Oprah * 24.1M 63 63% 1.25x
28 shakira * 25.1M 42 91% 1.81x
29 iamdiddy * 9.7M 59 63% 1.25x
30 ashleytisdale * 11.7M 84 42% 0.83x
31 Real_Liam_Payne * 16.6M 32 80% 1.59x
32 NBA * 10M 32 57% 1.13x
33 AvrilLavigne * 15.7M 26 68% 1.36x
34 UberSoc 11.4M 58 31% 0.61x
35 carlyraejepsen * 10.1M 24 65% 1.29x
36 davidguetta * 14.7M 14 100% 1.99x
37 ClaudiaLeitte * 8.6M 39 34% 0.67x
38 SnoopDogg * 11.3M 24 49% 0.97x
39 google * 8.4M 37 30% 0.60x
40 KevinHart4real * 10.6M 14 74% 1.46x
41 selenagomez * 19.9M 14 67% 1.32x
42 RyanSeacrest * 12.6M 11 79% 1.56x
43 onedirection * 18.8M 13 65% 1.29x
44 justinbieber * 51.5M 35 22% 0.44x
45 katyperry * 52.8M 38 19% 0.38x
46 nytimes * 11.8M 11 61% 1.21x
47 maroon5 * 8.2M 8 67% 1.32x
48 edsheeran * 9.4M 8 62% 1.22x
49 KingJames * 12.7M 12 39% 0.77x
50 NiallOfficial * 18.3M 18 23% 0.45x
51 JimCarrey * 12.4M 6 67% 1.32x
52 ladygaga * 41.4M 9 43% 0.85x
53 twitter * 30.2M 9 41% 0.81x
54 jimmyfallon * 12.6M 4 80% 1.59x
55 jtimberlake * 32.1M 6 46% 0.92x
56 MileyCyrus * 18M 13 19% 0.37x
57 ddlovato * 22.2M 4 57% 1.13x
58 BrunoMars * 18.3M 5 45% 0.90x
59 BarackObama * 42.9M 3 75% 1.49x
60 Pink * 23.4M 20 10% 0.20x
61 LilTunechi * 16.4M 4 50% 0.99x
62 juanes * 9.1M 2 100% 1.99x
63 nickjonas * 8.3M 2 100% 1.99x
64 SHAQ * 8.3M 7 28% 0.56x
65 SrBachchan * 8.7M 7 24% 0.48x
66 zaynmalik * 12.5M 5 29% 0.58x
67 rihanna * 35.2M 17 9% 0.17x
68 Louis_Tomlinson * 16.2M 5 26% 0.52x
69 AlejandroSanz * 11.1M 3 43% 0.85x
70 WayneRooney * 8.6M 4 29% 0.57x
71 Harry_Styles * 20.4M 3 38% 0.74x
72 LMFAO * 8.2M 3 38% 0.74x
73 MohamadAlarefe * 8.7M 13 8% 0.17x
74 twitter_es * 13.9M 2 50% 0.99x
75 SimonCowell * 9.8M 2 50% 0.99x
76 BillGates * 15.9M 1 100% 1.99x
77 facebook * 13.7M 1 100% 1.99x
78 LeoDiCaprio * 10.1M 1 100% 1.99x
79 SamsungMobile * 8.4M 1 100% 1.99x
80 instagram * 32.5M 3 33% 0.66x
81 espn * 9.5M 8 12% 0.24x
82 wizkhalifa * 13.8M 3 30% 0.60x
83 iamwill * 11.9M 4 20% 0.40x
84 pitbull * 16.5M 3 20% 0.40x
85 aliciakeys * 18.9M 1 33% 0.66x
86 kelly_clarkson * 9.6M 1 33% 0.66x
87 Ludacris * 9.3M 3 10% 0.21x
88 10Ronaldinho * 9M 1 17% 0.33x
89 Drake * 14.9M 1 11% 0.22x
90 realmadrid * 10.9M 0 0% 0.00x
91 cnnbrk * 16.5M 0 0% 0.00x
92 3gerardpique * 8.3M 0 0% 0.00x
93 FCBarcelona * 11.6M 0 0% 0.00x
94 ConanOBrien * 10.7M 0 0% 0.00x
95 kanyewest * 10.4M 0 0% 0.00x
96 danieltosh * 9.4M 0 0% 0.00x
97 andresiniesta8 * 8.5M 0 0% 0.00x
98 KimKardashian * 21.1M 0 0% 0.00x
99 charliesheen * 10.9M 0 0% 0.00x
100 programapanico 8.3M 0 0% 0.00x

Data for each account is limited to their last 200 favourites (where available). Data was collected during May 2014.

* I should probably say that my methods are a very loose definition of self-obsession, don't take it personally, I'm not accusing the specific people on this page as self-obsessed. I'll leave that decision as an exercise for the loyal reader ;-)