published on August 1st, 2012 · more from the blog →

For the millionth time - screw "innovation" and do what works.

Conversion Rate Optimisation

Test -> Improve -> Repeat

Connect with your audience

Tell a story that resonates with a specific group of people. What story do you tell?

Say interesting stuff

Great content on your website -> Tell people about it (email newsletter / social) -> Build audience & trust -> Incentivise that audience -> Win!

It's not that difficult, but there are no shortcuts.