It's *what* you do, not what you do it with

published on February 27th, 2012 · more from the blog →

It's all to easy to focus on the programming language, or the advertising medium, or the scale, or a million other things, but I'll bet the only thing that people care about is - what does it do? does it work? is it worth it?

A little more time on the creativity, a little less time on the minutiae.